A roofing business can earn you great income, but when you have many local competitors, you need to figure out a way to stand out from the rest. Traditional forms of advertising will never truly disappear, but you need to take things online if you hope to get the most out of your company. It can be hard to learn how to navigate the world of online marketing, therefore, we have compiled a few effective tips for you!
First and foremost, you will need to create a solid website for your company if you haven’t already done so. The site needs to contain all relevant information about your company, its services, pricing, and testimonials. Most importantly, however, your website needs to be created or tweaked with search engine optimization in mind. SEO is the single most effective way to rank high in search results, especially when you have a localized roofing business.
When optimizing your website, make sure you use the right title tags and research keywords that you can use to rank your company. If you’re new to SEO, just know that it’s never a good idea to use the same keywords throughout your website that your competitors are using. Lastly, always ensure that your website’s layout is user-friendly and fast loading. A good example of effectively marketing a roofing website. Being the best at roof repair in your area with a good reputation doesn’t hurt either.
Social Media Marketing
Everyone nowadays is on social media, and if you’re not, there’s a good chance that potential customers aren’t going to find you. Not only is social media a great way to keep in touch with customers and let them know about potential sales, but it’s great for your rankings. In fact, social media pages almost always rank highest. A good rule of thumb for success is to use Facebook and Twitter on a regular basis.
Blogging isn’t just for crafty mothers or collectors. In fact, smart business owners know that if they want to gain public interest, they will need to get into the habit of posting informative articles and other forms of content. Do understand that the point of blogging isn’t to blatantly push your services on people. You’re supposed to write informative and engaging content that refers people back to your company without being too obvious.
Apart from doing all of the things mentioned above, consider the power of visual content. People love short videos that are engaging, interesting, and educational, which is why so many users are on YouTube. As a roofer, you have so much you can teach the general public, and when you do, it sheds good light on your business. Of course, you will need some basic equipment to shoot quality videos, but it’s well worth the investment if you get more customers out of your efforts.
Marketing your roofing business online or offline is not easy. Both methods have their good points and their drawbacks, but when you learn to use online and traditional advertising efforts together, you will see that your business is twice as successful!